 If you intend to use JewelryTradeFairs.com merely as an information resource, then registering probably isn't very important. But, if you'd like to take advantage of our powerful communications functions then you definitely should register. Registering on JewelryTradeFairs.com and filling out your profile will allow you to quickly and easily let the industry know what fairs you'll be going to and what you'll be selling (or buying). It also provides a great way to introduce yourself to potential trading partners, who you can then meet face to face at each event.  Once you've registered, it's easy to build your fair calendar. Search our calendar, locate the fairs that you will be attending, and then click each fair's "I'll Be There" button. That way, when our users do a "Who's Going?" search for an individual fair, they'll see your company, listed in whatever capacity you will be at that particular fair (buyer or exhibitor). A direct link to your profile will allow potential trading partners to learn more about your company, your specials or your needs.  Every fair listed on JewelryTradeFairs.com has its own message channels for buyers and for exhibitors. Give them a try. It's a great way to start a dialog with potential trading partners. Send a list of your specials prior to the show. Or announce a special event at your booth. Or invite all your regular customers out to dinner. Whatever. (Quick tip: Registered members who are logged in have the option of having their name link back to their profile, so anyone who sees your message and wants to do a little extra research on your company can easily do so.)  We suggest you post specials and introductory messages a week or more before each fair you attend, giving you a chance to fill up your appointment book before the show. Then, while at the fair, you can check in with your laptop or at the local Internet call, to offer special deals - or take advantage of them -- in real-time. Then, after each show, you can even use JewelryTradeFairs.com to follow up with any people you met during the show, and see if you can seal a deal or two after everyone's gone home.  Keep your profile updated. It's best to do a quick update a week or so before every trade fair you attend. After all, when you're at JCK/Vegas, you certainly don't want a stream of buyers coming to your booth asking for the diamond tennis bracelets you were selling when you were at Basel.  The best way to draw people to your booth is by being specific about what you're offering. Don't say "Great prices, great selection of gemstones, diamond and jewelry." Do say "We're moving out rubellite at prices as low as $7.99 per carat." Price lists are wonderful … if the prices listed are good. And if you're enthusiastic about a new product, by all means, show that enthusiasm in your posts. But if you send a message entitled "THE BEST DEAL YOU'VE EVER SEEN IN YOUR LIFE!!!", you should really believe that it's the best deal your audience has ever seen in their lives.  Buyers, send an email to your regular suppliers to tell them that you'll be checking into JewelryTradeFairs.com to see their fair specials. Exhibitors, be sure to inform your clients that you'll be posting your best deals on our website. Also, why not put one of our mini-banners on your website, linked directly to your profile? It's easy to do and a great way to keep all your trading partners informed. (Heck, you can even put your profile URL on your business card if you want.)  If you're the organizer of a trade event, JewelryTradeFairs.com is a great tool for making sure exhibitors and buyers stay up to date with the latest developments at your event. Update your event profile frequently throughout the year with announcements of registration information, deadlines, special deals, speeches, seminars, dinners, etc. Also, feel free to use the buyers and exhibitors channels in your show's area to send important messages to those attending your event. And, of course, let everybody on your mailing list know that they can find the latest information about your fair on JewelryTradeFairs.com. (Tip: For an even more powerful and cost-effective promotional solution, ask about our special packages which will provide your event with additional communication and promotional functions. For Detail, contact us at advertising@jewelrytradefairs.com ).  Great business partnerships are almost always based on strong personal relationships. So, open up. Tell our users a little bit about yourselves. Feel free to keep it light. Yes, we're all part of the business. But that doesn't mean we have to be "all business". |
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